{"id":8035,"date":"2018-09-12T09:54:55","date_gmt":"2018-09-12T07:54:55","guid":{"rendered":"https:\/\/www.ffresh.it\/home\/"},"modified":"2026-04-24T10:01:19","modified_gmt":"2026-04-24T08:01:19","slug":"home","status":"publish","type":"page","link":"https:\/\/www.ffresh.it\/en\/","title":{"rendered":"Home"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;home-banner&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/persona-tablet-albicocchi.jpg&#8221; background_position=&#8221;center_right&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_video_mp4=&#8221;off&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;left&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<video width=\"1080\" height=\"900\" autoplay muted playsinline loop poster=\"https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/poster-video.png\"><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] --><source src=\"https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/video-fresh-logo-trasp-1080x900-1.mp4\"  type='video\/mp4; codecs=\"hvc1\"'><!-- [et_pb_line_break_holder] --><source src=\"https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/video-fresh-logo-1080x900-1.webm\" type=\"video\/webm\"><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->  <!-- [et_pb_line_break_holder] -->    Sorry, your browser doesn&#8217;t support HTML5 video.<!-- [et_pb_line_break_holder] --><\/video><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] --><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFEF6&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; custom_padding=&#8221;10em|5em|10em|5em|true|true&#8221; custom_padding_tablet=&#8221;4em|4em|2em|4em|false|true&#8221; custom_padding_phone=&#8221;3em|2em|1.5em|2em|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Birthstone Bounce||||||||&#8221; text_font_size=&#8221;35px&#8221; z_index=&#8221;2&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; animation_direction=&#8221;left&#8221; text_font_size_tablet=&#8221;35px&#8221; text_font_size_phone=&#8221;30px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>who we are<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E6A101&#8243; divider_weight=&#8221;5px&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; z_index=&#8221;1&#8243; max_width=&#8221;130px&#8221; custom_margin=&#8221;-1.2em||0px|-1em|false|false&#8221; custom_padding=&#8221;1em||0px|0em|false|false&#8221; custom_padding_tablet=&#8221;1em||0px|0em|false|false&#8221; custom_padding_phone=&#8221;0.8em||0px|0em|false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1.81em&#8221; header_font_size=&#8221;48px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; custom_margin=&#8221;||2em||false|false&#8221; custom_padding=&#8221;0.5em||||false|false&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;42px&#8221; header_font_size_phone=&#8221;25px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>FRESH FOUNDATION<\/h1>\n<p>FRESH is a private Foundation that aims to promote innovation and enhance the value of Italian fruit supply chains. It was founded in 2024. <\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU1MjIiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@&#8221; button_text=&#8221;LEARN MORE&#8221; _builder_version=&#8221;4.27.5&#8243; _dynamic_attributes=&#8221;button_url&#8221; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#342111&#8243; button_bg_color=&#8221;#E6A101&#8243; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1.5em|2.5em|1.5em|2.5em|false|true&#8221; global_colors_info=&#8221;{}&#8221; button_bg_color__hover_enabled=&#8221;on|hover&#8221; button_bg_color__hover=&#8221;#342111&#8243; button_bg_enable_color__hover=&#8221;on&#8221; button_text_color__hover_enabled=&#8221;on|desktop&#8221; button_text_color__hover=&#8221;#FFFEF6&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/campi-1024&#215;682-1.jpg&#8221; background_last_edited=&#8221;on|desktop&#8221; background_enable_image_tablet=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image alt=&#8221;cultivated fields&#8221; title_text=&#8221;fields&#8221; src_tablet=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/campi-960&#215;639-1.jpg&#8221; src_phone=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/campi-960&#215;639-1.jpg&#8221; src_last_edited=&#8221;on|phone&#8221; disabled_on=&#8221;off|off|on&#8221; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#78130A&#8221; custom_margin=&#8221;||||false|false&#8221; 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global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text module_class=&#8221;home-box home-box-1&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font_size=&#8221;35px&#8221; background_color=&#8221;#BC5C15&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;2em|2em|2em|2em|true|true&#8221; custom_padding_tablet=&#8221;|1.5em||1.5em|true|true&#8221; custom_padding_phone=&#8221;1em|1em|1em|1em|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;30px&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div class=\"subtitle\">activities<\/div>\n<h3>WE DEVELOP IDEAS<\/h3>\n<p class=\"line-clamp\">FRESH is an incubator of ideas created by scholars, entrepreneurs and producers to study and respond to the needs of the fruit sector.<\/p>\n<p><a href=\"https:\/\/www.ffresh.it\/en\/activities\/\">learn more<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text module_class=&#8221;home-box home-box-2&#8243; _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font_size=&#8221;35px&#8221; background_color=&#8221;#225EA9&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;2em|2em|2em|2em|true|true&#8221; custom_padding_tablet=&#8221;|1.5em||1.5em|true|true&#8221; custom_padding_phone=&#8221;1em|1em|1em|1em|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;30px&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div class=\"subtitle\">events<\/div>\n<h3>WE SPREAD CULTURE<\/h3>\n<p class=\"line-clamp\">Through the organization of conferences, workshops and technical visits, FRESH promotes and spreads the culture and challenges of horticulture.<\/p>\n<p><a href=\"https:\/\/www.ffresh.it\/en\/events\/\">learn more<\/a><\/p>\n<p>&nbsp;[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/conferenza-fresh-450&#215;450-1.jpg&#8221; 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header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; header_3_font_size=&#8221;35px&#8221; background_color=&#8221;#165729&#8243; background_layout=&#8221;dark&#8221; custom_padding=&#8221;2em|2em|2em|2em|true|true&#8221; custom_padding_tablet=&#8221;|1.5em||1.5em|true|true&#8221; custom_padding_phone=&#8221;1em|1em|1em|1em|true|true&#8221; custom_padding_last_edited=&#8221;on|tablet&#8221; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|desktop&#8221; header_3_font_size_tablet=&#8221;30px&#8221; header_3_font_size_phone=&#8221;20px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; custom_margin__hover_enabled=&#8221;on|desktop&#8221;]<\/p>\n<div class=\"subtitle\">press center<\/div>\n<h3>WHAT THEY SAY ABOUT US<\/h3>\n<p class=\"line-clamp\">Read articles and press reviews about the FRESH Foundation and its activities.<\/p>\n<p><a href=\"https:\/\/www.ffresh.it\/en\/communication\/\">learn more<\/a><\/p>\n<p>&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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