{"id":8197,"date":"2018-09-20T15:43:51","date_gmt":"2018-09-20T13:43:51","guid":{"rendered":"https:\/\/www.ffresh.it\/fresh-foundation\/"},"modified":"2026-04-03T15:55:01","modified_gmt":"2026-04-03T13:55:01","slug":"fresh-foundation","status":"publish","type":"page","link":"https:\/\/www.ffresh.it\/en\/fresh-foundation\/","title":{"rendered":"Fresh Foundation"},"content":{"rendered":"

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who we are<\/span><\/p>\n

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FRESH FOUNDATION<\/h2>\n

FRESH is a private Foundation that aims to promote innovation and enhance the value of Italian fruit supply chains. It was founded in 2024. <\/p>\n

Through its founding and participating members, the FRESH Foundation aims to foster, innovate, and support the fruit industry. Furthermore, by organizing conferences and demonstration days, it seeks to enhance the dissemination of industry-related topics through both traditional and online communication channels.<\/span><\/p>\n

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FRESH activities are designed for:<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ module_class=”row-50″ _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”90%” width_phone=”90%” width_last_edited=”on|desktop” max_width=”1200px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Producers” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFEF6″ image_icon_width=”80px” image_icon_width_tablet=”” image_icon_width_phone=”50px” image_icon_width_last_edited=”on|phone” module_class=”blurb-box” _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”24px” body_font_size=”16px” body_line_height=”1.6em” background_color=”#E6A101″ image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_padding=”|1em||1em|true|true” header_font_size_tablet=”24px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” border_style_all_image=”none” global_colors_info=”{}”]<\/p>\n

organized in Producer Organizations or as individual entrepreneurs.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Processing” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFEF6″ image_icon_width=”80px” image_icon_width_tablet=”80px” image_icon_width_phone=”50px” image_icon_width_last_edited=”on|phone” module_class=”blurb-box” _builder_version=”4.27.6″ _module_preset=”default” header_font_size=”24px” body_font_size=”16px” body_line_height=”1.6em” background_color=”#225EA9″ image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_padding=”|1em||1em|false|true” hover_enabled=”0″ header_font_size_tablet=”24px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

by focusing on the growing value of this product line.<\/p>\n

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linked to specific regions, varieties, and both traditional and innovative crops.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Marketing and consumers” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFEF6″ image_icon_width=”80px” image_icon_width_tablet=”80px” image_icon_width_phone=”50px” image_icon_width_last_edited=”on|phone” module_class=”blurb-box” _builder_version=”4.27.5″ _module_preset=”default” header_font_size=”24px” body_font_size=”16px” body_line_height=”1.6em” background_color=”#165729″ image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_padding=”|1em||1em|false|true” header_font_size_tablet=”24px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

to better guide consumer education activities and increase appreciation for each type of fruit.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Postharvest” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFEF6″ image_icon_width=”80px” image_icon_width_tablet=”80px” image_icon_width_phone=”50px” image_icon_width_last_edited=”on|phone” module_class=”blurb-box” _builder_version=”4.27.6″ _module_preset=”default” header_font_size=”24px” body_font_size=”16px” body_line_height=”1.6em” background_color=”#78130A” image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_padding=”|1em||1em|false|true” hover_enabled=”0″ header_font_size_tablet=”24px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

by tackling the most challenging issues in this crucial field.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Culture” use_icon=”on” font_icon=”||fa||900″ icon_color=”#FFFEF6″ image_icon_width=”80px” image_icon_width_tablet=”80px” image_icon_width_phone=”50px” image_icon_width_last_edited=”on|phone” module_class=”blurb-box” _builder_version=”4.27.6″ _module_preset=”default” header_font_size=”24px” body_font_size=”16px” body_line_height=”1.6em” background_color=”#E6A101″ image_icon_custom_margin=”||||false|false” image_icon_custom_padding=”||||false|false” text_orientation=”center” background_layout=”dark” custom_padding=”|1em||1em|false|true” hover_enabled=”0″ header_font_size_tablet=”24px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” body_font_size_tablet=”16px” body_font_size_phone=”14px” body_font_size_last_edited=”on|desktop” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

in order not to forget the importance of fruit in every field of Art, Literature, and History.<\/p>\n

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