{"id":8520,"date":"2018-09-20T15:43:51","date_gmt":"2018-09-20T13:43:51","guid":{"rendered":"https:\/\/www.ffresh.it\/our-mission\/"},"modified":"2026-04-03T15:57:01","modified_gmt":"2026-04-03T13:57:01","slug":"our-mission","status":"publish","type":"page","link":"https:\/\/www.ffresh.it\/en\/our-mission\/","title":{"rendered":"Our mission"},"content":{"rendered":"

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fresh foundation<\/span><\/p>\n

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OUR MISSION<\/h2>\n

The FRESH Foundation aims to become a point of reference regarding the opportunities, challenges, and requirements of the Italian fruit supply chains.<\/span>
Specifically, we intend to:<\/span><\/p>\n

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excellence in horticulture by recognizing its role in the Italian economic and social landscape.<\/p>\n

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FRESH as a physical and virtual space for meeting and interaction.<\/p>\n

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the use of smart technologies in horticulture, also through continuing education programs tailored to industry professionals.<\/p>\n

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and value genetic resources, from paleobotany to modern science.<\/p>\n

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entrepreneurial ideas that bring to life the achievements of scientific research and experimentation.<\/p>\n

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artistic, literary, and cultural content inspired by horticulture.<\/p>\n

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To fulfill its mission, FRESH organizes conferences, workshops, and demonstration days, and raises awareness about this industry through both traditional and online media.<\/p>\n

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