{"id":9975,"date":"2026-04-20T13:17:52","date_gmt":"2026-04-20T11:17:52","guid":{"rendered":"https:\/\/www.ffresh.it\/management-transizione-digitale-agricoltura\/"},"modified":"2026-11-05T15:27:25","modified_gmt":"2026-11-05T14:27:25","slug":"managing-digital-transition-agriculture","status":"publish","type":"page","link":"https:\/\/www.ffresh.it\/en\/managing-digital-transition-agriculture\/","title":{"rendered":"Managing the Digital Transition in Agriculture"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#225EA9&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_type=&#8221;circular&#8221; background_color_gradient_direction_radial=&#8221;right&#8221; background_color_gradient_stops=&#8221;#57969b 0%|#3c696c 61%&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; custom_padding_tablet=&#8221;||||false|false&#8221; custom_padding_phone=&#8221;20px||20px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;3_5,2_5&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; width=&#8221;90%&#8221; max_width=&#8221;90%&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px||60px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; custom_padding_last_edited=&#8221;on|phone&#8221; custom_padding_tablet=&#8221;0px||60px||false|false&#8221; custom_padding_phone=&#8221;0px||60px||false|false&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_css_free_form=&#8221;@media (min-width: 980px) {||  selector {||    display: flex;||    flex-direction: column;||    justify-content: center;||    height: 100%;||  }||}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.9&#8243; _dynamic_attributes=&#8221;content&#8221; _module_preset=&#8221;default&#8221; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#E6A101&#8243; header_font_size=&#8221;55px&#8221; header_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;750px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;60px||10px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; custom_padding_last_edited=&#8221;off|tablet&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;40px&#8221; header_font_size_phone=&#8221;30px&#8221; header_font_size_last_edited=&#8221;on|desktop&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;22px&#8221; text_line_height=&#8221;1.85em&#8221; text_orientation=&#8221;justified&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;680px&#8221; module_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Fresh promote a continuing education program for his members and the wider sector.<br \/>The first program is about Managing the Digital Transition in Agriculture &#8211; From Strategic Decisions to Fruit Growing Technologies.<br \/>Guiding this transition effectively requires innovation managers, who can assess economic impacts, lead changes, and transform data and technologies into strategic choices. In this context, fruit growing serves as an ideal testing ground for building a more competitive, sustainable, and future-oriented agricultural sector.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/04\/frutta-master-fresh.png&#8221; background_size=&#8221;contain&#8221; background_position=&#8221;top_center&#8221; background_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#457f65&#8243; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#417c64&#8243; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#498455&#8243; custom_padding=&#8221;2.5%|0px|0px|0px|false|true&#8221; custom_padding_tablet=&#8221;2.5%|0px|0px|0px|false|true&#8221; custom_padding_phone=&#8221;10%||||false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;@media (min-width:980px) {||  selector {||    display: flex;||    flex-direction: column;||    justify-content: space-between;||  }||}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; header_3_font_size=&#8221;38px&#8221; header_3_letter_spacing=&#8221;1px&#8221; background_image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/cerchio-icona.png&#8221; background_size=&#8221;initial&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;2.5em|15%|2em|15%|false|true&#8221; header_3_font_size_tablet=&#8221;35px&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_size_phone=&#8221;contain&#8221; background_position_phone=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"padding-left: 2.25em; font-weight: normal!important;\">OBJECTIVES<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;22px&#8221; ul_line_height=&#8221;1.6em&#8221; background_layout=&#8221;dark&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;10px|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]This program trains professionals to lead the digital and sustainable transition of agricultural businesses.<\/p>\n<p><strong>Participants will acquire the skills to:<\/strong><\/p>\n<p><strong><\/strong><\/p>\n<ul>\n<li>Design business innovation strategies<\/li>\n<li>Evaluate the costs, and retorn on investment of digital technologies<\/li>\n<li>Analyze economic and organizational impacts<\/li>\n<li>Access funding and calls for proposals<\/li>\n<li>Understand and select key Agritech solutions<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/obiettivi-bg-1.jpg&#8221; title_text=&#8221;obiettivi-bg&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2f5f51&#8243; custom_padding=&#8221;3.5%|0px|0px|0px|false|true&#8221; custom_padding_tablet=&#8221;3.5%|0px|0px|0px|false|true&#8221; custom_padding_phone=&#8221;10%||||false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;@media (min-width:980px) {||  selector {||    display: flex;||    flex-direction: column;||    justify-content: space-between;||  }||}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/quadrato-icona-1.png&#8221; title_text=&#8221;quadrato-icona&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_3_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; header_3_font_size=&#8221;38px&#8221; header_3_letter_spacing=&#8221;1px&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;25px||||false|false&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; header_3_font_size_tablet=&#8221;35px&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"font-weight: normal!important;\">TARGET AUDIENCE<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;22px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;10px||10px||false|false&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>The Master&#8217;s program is intended for:<\/p>\n<p>[\/et_pb_text][et_pb_blurb image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/icona-edificio.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.6em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Managers of cooperatives and producer organizations<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/icona-edificio-2.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.6em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Staff from public institutions and trade associations<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/icona-trattore-1.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.6em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Professionals involved in the digitalization of agriculture<\/p>\n<p>[\/et_pb_blurb][et_pb_blurb image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/icona-grafico-pianta.png&#8221; icon_placement=&#8221;left&#8221; content_max_width=&#8221;100%&#8221; _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;22px&#8221; body_line_height=&#8221;1.6em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;20px||20px||true|false&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px|20px|20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; body_font_size_tablet=&#8221;20px&#8221; body_font_size_phone=&#8221;16px&#8221; body_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Farmers and agricultural entrepreneurs<br \/>Agricultural consultants and technicians<\/p>\n<p>[\/et_pb_blurb][et_pb_image src=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/rivolto-bg.jpg&#8221; title_text=&#8221;rivolto-bg&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#2d525c&#8221; custom_padding=&#8221;3.5%|0px|0px|0px|false|true&#8221; custom_padding_tablet=&#8221;3.5%|0px|0px|0px|false|true&#8221; custom_padding_phone=&#8221;10%|0px|0px|0px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_free_form=&#8221;@media (min-width:980px) {||  selector {||    display: flex;||    flex-direction: column;||    justify-content: space-between;||  }||}&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;1em&#8221; header_3_font=&#8221;|&#8211;et_global_body_font_weight|||||||&#8221; header_3_font_size=&#8221;38px&#8221; header_3_letter_spacing=&#8221;1px&#8221; background_image=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/quadrato-icona.png&#8221; background_size=&#8221;initial&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||20px||false|false&#8221; custom_padding=&#8221;2em|15%|1.5em|15%|false|true&#8221; header_3_font_size_tablet=&#8221;35px&#8221; header_3_font_size_phone=&#8221;25px&#8221; header_3_font_size_last_edited=&#8221;on|phone&#8221; background_last_edited=&#8221;on|phone&#8221; background_size_phone=&#8221;contain&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"padding: 0; font-weight: normal!important;\">PROGRAM<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.9&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;22px&#8221; ul_line_height=&#8221;1.6em&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;10px||20px||false|false&#8221; custom_padding=&#8221;|15%||15%|false|true&#8221; custom_padding_tablet=&#8221;10px|10%||10%|false|true&#8221; custom_padding_phone=&#8221;|20px||20px|false|true&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;20px&#8221; text_font_size_phone=&#8221;16px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>6 educational modules &#8211; 10 hours each<\/strong><\/p>\n<p>Lessons featuring:<\/p>\n<ul>\n<li>a practical approach<\/li>\n<li>real-world case studies<\/li>\n<li>direct interaction with instructors<\/li>\n<\/ul>\n<p>60 hours of training a practical and interdisciplinary approach Focus on fruit growing and agritech innovation and a final project<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.ffresh.it\/wp-content\/uploads\/2026\/03\/percorso-bg.jpg&#8221; title_text=&#8221;percorso-bg&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fresh promote a continuing education program for his members and the wider sector.The first program is about Managing the Digital Transition in Agriculture &#8211; From Strategic Decisions to Fruit Growing Technologies.Guiding this transition effectively requires innovation managers, who can assess economic impacts, lead changes, and transform data and technologies into strategic choices. In this context, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-9975","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Management della Transizione Digitale in Agricoltura<\/title>\n<meta name=\"description\" content=\"Diventa manager dell\u2019innovazione agricola: master su Agritech, frutticoltura e transizione digitale. Strategie, ROI e tecnologie per il futuro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ffresh.it\/en\/managing-digital-transition-agriculture\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Management della Transizione Digitale in Agricoltura\" \/>\n<meta property=\"og:description\" content=\"Diventa manager dell\u2019innovazione agricola: master su Agritech, frutticoltura e transizione digitale. 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