who we are
Fresh Foundation
FRESH FOUNDATION
FRESH is a private Foundation that aims to promote innovation and enhance the value of Italian fruit supply chains. It was founded in 2024.
Through its founding and participating members, the FRESH Foundation aims to foster, innovate, and support the fruit industry. Furthermore, by organizing conferences and demonstration days, it seeks to enhance the dissemination of industry-related topics through both traditional and online communication channels.
FRESH activities are designed for:
Producers
organized in Producer Organizations or as individual entrepreneurs.
Processing
by focusing on the growing value of this product line.
Fruit supply chains
linked to specific regions, varieties, and both traditional and innovative crops.
Marketing and consumers
to better guide consumer education activities and increase appreciation for each type of fruit.
Postharvest
by tackling the most challenging issues in this crucial field.
Culture
in order not to forget the importance of fruit in every field of Art, Literature, and History.
