who we are
FRESH FOUNDATION
FRESH is a private Foundation that aims to promote innovation and enhance the value of Italian fruit supply chains. It was founded in 2024.
WE DEVELOP IDEAS
FRESH is an incubator of ideas created by scholars, entrepreneurs and producers to study and respond to the needs of the fruit sector.
WE SPREAD CULTURE
Through the organization of conferences, workshops and technical visits, FRESH promotes and spreads the culture and challenges of horticulture.
WHAT THEY SAY ABOUT US
Read articles and press reviews about the FRESH Foundation and its activities.
next appointment
WATER IN HORTICULTURE, A RESOURCE AT RISK?
April 22, 2026, from 2 PM to 5 PM
MACFRUT 2026 (Rimini) – room Neri 1 SOUTH HALL 1st floor
The conference aims to explore the topic of water in horticulture, with contributions from leading national and international experts and researchers. It will bring together scientific knowledge, practical experience, and perspectives on water resource governance, with the goal of outlining an horticultural model capable of combining sustainability, quality, and competitiveness.
