Managing the Digital Transition in Agriculture

Fresh promote a continuing education program for his members and the wider sector.
The first program is about Managing the Digital Transition in Agriculture – From Strategic Decisions to Fruit Growing Technologies.
Guiding this transition effectively requires innovation managers, who can assess economic impacts, lead changes, and transform data and technologies into strategic choices. In this context, fruit growing serves as an ideal testing ground for building a more competitive, sustainable, and future-oriented agricultural sector.

OBJECTIVES

This program trains professionals to lead the digital and sustainable transition of agricultural businesses.

Participants will acquire the skills to:

  • Design business innovation strategies
  • Evaluate the costs, and retorn on investment of digital technologies
  • Analyze economic and organizational impacts
  • Access funding and calls for proposals
  • Understand and select key Agritech solutions

TARGET AUDIENCE

The Master’s program is intended for:

Managers of cooperatives and producer organizations

Staff from public institutions and trade associations

Professionals involved in the digitalization of agriculture

Farmers and agricultural entrepreneurs
Agricultural consultants and technicians

PROGRAM

6 educational modules – 10 hours each

Lessons featuring:

  • a practical approach
  • real-world case studies
  • direct interaction with instructors

60 hours of training a practical and interdisciplinary approach Focus on fruit growing and agritech innovation and a final project