fresh foundation

Our mission

OUR MISSION

The FRESH Foundation aims to become a point of reference regarding the opportunities, challenges, and requirements of the Italian fruit supply chains.
Specifically, we intend to:



Promote

excellence in horticulture by recognizing its role in the Italian economic and social landscape.



Share

FRESH as a physical and virtual space for meeting and interaction.



Support

the use of smart technologies in horticulture, also through continuing education programs tailored to industry professionals.



Safeguard

and value genetic resources, from paleobotany to modern science.



Incubate

entrepreneurial ideas that bring to life the achievements of scientific research and experimentation.



Promote

artistic, literary, and cultural content inspired by horticulture.

To fulfill its mission, FRESH organizes conferences, workshops, and demonstration days, and raises awareness about this industry through both traditional and online media.